Your mission is too important for the wrong communications strategy.
Wabash Public Affairs provides public affairs, communications, and research-driven marketing counsel to organ procurement organizations, transplant centers, and the companies that serve them. We understand this industry because we have worked inside it, and we bring that perspective to every engagement.
A challenging environment for organizations doing essential work.
Organizations in the organ and tissue donation and transplantation space are operating under extraordinary pressure. Congressional oversight has intensified. Investigative reporting has increased. CMS is actively reconsidering how it evaluates and certifies OPOs. Public understanding of how donation and transplantation actually work remains limited, and misinformation fills the gap.
Through all of this, these organizations are expected to continue fulfilling a mission that saves and heals lives. The communications, public affairs, and marketing challenges they face are real and consequential, but most firms outside this space do not understand them well enough to help. That is the gap Wabash Public Affairs was built to fill.
What We Do
Helping mission-driven organizations protect trust, build visibility, and strengthen their position.
Reputation and Crisis Communications
We help organizations prepare for and respond to the moments that define public perception: media inquiries, regulatory scrutiny, legislative attention, and stakeholder concerns. Our approach emphasizes preparation, accuracy, and alignment across internal and external audiences.
Stakeholder Engagement and Government Affairs
The relationships that sustain your organization’s mission require deliberate investment. We work with clients on legislative strategy, regulatory engagement, and the broader stakeholder relationships, including hospital systems, community partners, and state agencies, that support their ability to operate effectively.
Research-Driven Marketing and Public Awareness
We use attitudinal research and data to develop marketing strategies that reach the right audiences with the right messages. From identifying underrepresented populations on a state donor registry to producing broadcast-quality campaigns that move people to act, we connect research to execution in ways that are specific to this industry.
Who We ServeWe work with organ procurement organizations, transplant centers, tissue processors, and medical device and technology companies in the transplant space. Our clients operate in one of the most scrutinized and most misunderstood sectors in healthcare. We help them communicate with clarity, build public confidence, and stay focused on the work that matters.
Let’s talk about what you’re facing.
Every engagement starts with a confidential conversation about your organization’s situation, priorities, and goals. We will be straightforward about whether and how we can help.
